Sao Paulo, au Brésil, l’a fait.
In 2007, the world’s fourth-largest metropolis and Brazil’s most important city, São Paulo, became the first city outside of the communist world to put into effect a radical, near-complete ban on outdoor advertising.
AdBusters: São Paulo: A City Without Ads
A city stripped of advertising. No Posters. No flyers. No ads on buses. No ads on trains. No Adshels, no 48-sheets, no nothing.
It sounds like an Adbusters editorial: an activist’s dream. But in São Paulo, Brazil, the dream has become a reality.
Businessweek: São Paulo: The City That Said No To Advertising
Et sur Flickr: la période transitoire sur São Paulo No Logo
